concrete develops concepts.
we develop them in architecture, interior design, urban development and brand development.
concrete unites people.
we work with a team of 46 multidisciplinary creatives as architects, interior designers and visual marketeers to help businesses and institutions.
concrete loves provoking, confusing, philosophizing, scale models, haute cuisine, burgers, and (most of all) shattering dogmas.
concrete provides solutions.
no grand theories or abstract ideas. just things that work.
concrete likes to let the work do the talking.
concept story: For the new W hotel in Verbier
Switzerland, concrete wanted to provide guests with
an unforgettable experience using interiors that
complement and contrast the breathtaking scenery
around the hotel. Inspired by the dynamic carving of
skis through snow, it brings an indelible, distinct New
York City glamour to the ski resort in the Swiss Alps.
w living room bar: The giant, carved ‘ice rock’ made
of glass forms the bar. A carved, translucent light
feature hangs above it, which follows the same
footprint and enhances the ‘icy’ impression. The bar
is a good place to reside at any hour of the day. It
transforms from a breakfast bar in the morning into a
bar where guests can prepare for a wild night out.