concrete develops concepts.
we develop them in architecture, interior design, urban development and brand development.
concrete unites people.
we work with a team of 46 multidisciplinary creatives as architects, interior designers and visual marketeers to help businesses and institutions.
concrete loves provoking, confusing, philosophizing, scale models, haute cuisine, burgers, and (most of all) shattering dogmas.
concrete provides solutions.
no grand theories or abstract ideas. just things that work.
concrete likes to let the work do the talking.
concept story: For the new W hotel in Verbier
Switzerland, concrete wanted to provide guests with
an unforgettable experience using interiors that
complement and contrast the breathtaking scenery
around the hotel. Inspired by the dynamic carving of
skis through snow, it brings an indelible, distinct New
York City glamour to the ski resort in the Swiss Alps.
the spectacular room: At W Verbier guests will stay
for several days. The rooms are designed as small
suites, providing guests with both a spectacular
bedroom area and bathroom, and a spacious seating
area and large balconies. As a key feature each of
the hotel’s 123 stylish guest rooms comprises a cosy
fireplace that can be enjoyed while lying in the
bathtub or from the comfortable sofa to transform the
room into a private hideaway. The chalet-style wood
of the cupboard provides a warm contrast to the sleek
furnishings and contemporary lighting in the
bathroom and bedroom area, in which frosted
mirrors, translucent red glass, backlit vanities and
bedside tables bring the New York glamour to Verbier.