concrete develops concepts.
we develop them in architecture, interior design, urban development and brand development.
concrete unites people.
we work with a team of 46 multidisciplinary creatives as architects, interior designers and visual marketeers to help businesses and institutions.
concrete loves provoking, confusing, philosophizing, scale models, haute cuisine, burgers, and (most of all) shattering dogmas.
concrete provides solutions.
no grand theories or abstract ideas. just things that work.
concrete likes to let the work do the talking.
concept story: For the new W hotel in Verbier
Switzerland, concrete wanted to provide guests with
an unforgettable experience using interiors that
complement and contrast the breathtaking scenery
around the hotel. Inspired by the dynamic carving of
skis through snow, it brings an indelible, distinct New
York City glamour to the ski resort in the Swiss Alps.
restaurant arola: The signature restaurant of
W Verbier consists of two parts divided by a central
core, which is also the main feature of the space.
Surrounded by a floor-to-ceiling backlit cabinet filled
with bottles each with a unique colour, the core forms
the ‘liquid realm’ of the Spanish kitchen. On each side
of the core two-Michelin star Spanish chef Sergi Arola
presents a modern twist on Swiss classics.‘Arola’ is
the more formal and extroverted part of the venue,
featuring a big outside terrace with spectacular views
on the alpine vistas. Inside, a framework of vertical
fins divides the seating area into three chambers.