concrete develops concepts.
we develop them in architecture, interior design, urban development and brand development.
concrete unites people.
we work with a team of 46 multidisciplinary creatives as architects, interior designers and visual marketeers to help businesses and institutions.
concrete loves provoking, confusing, philosophizing, scale models, haute cuisine, burgers, and (most of all) shattering dogmas.
concrete provides solutions.
no grand theories or abstract ideas. just things that work.
concrete likes to let the work do the talking.
concept story: For the new W hotel in Verbier
Switzerland, concrete wanted to provide guests with
an unforgettable experience using interiors that
complement and contrast the breathtaking scenery
around the hotel. Inspired by the dynamic carving of
skis through snow, it brings an indelible, distinct New
York City glamour to the ski resort in the Swiss Alps.
the giant staircase: The Giant Staircase is situated
next to the living room in one of the glass atriums
connecting the four chalet buildings. In these atriums
the landscape appears to continue inside, creating a
link between the mountain slopes above and the
views of the valley below. The mountain flows into a
giant staircase with comfortable benches where
guests can hang out. During the day they can enjoy
the spectacular view down the valley whereas at
night the staircase is illuminated in deep red light to
create an intimate mood. The staircase features a
signal red tunnel, that leads inside the mountain to
the entrance of W Verbier’s exclusive destination bar,