concrete develops concepts.
we develop them in architecture, interior design, urban development and brand development.
concrete unites people.
we work with a team of 46 multidisciplinary creatives as architects, interior designers and visual marketeers to help businesses and institutions.
concrete loves provoking, confusing, philosophizing, scale models, haute cuisine, burgers, and (most of all) shattering dogmas.
concrete provides solutions.
no grand theories or abstract ideas. just things that work.
concrete likes to let the work do the talking.
concept story: For the new W hotel in Verbier
Switzerland, concrete wanted to provide guests with
an unforgettable experience using interiors that
complement and contrast the breathtaking scenery
around the hotel. Inspired by the dynamic carving of
skis through snow, it brings an indelible, distinct New
York City glamour to the ski resort in the Swiss Alps.
carve bar: After their daily activities, guests can
dance the night away at CARVE bar. This secret bar
is hidden in the mountain and can only be accessed
by entering a signal red tunnel through the giant
staircase. All the walls of CARVE feature signature
benches in black leather which continue as
upholstered leather panels on the walls and ceiling.
The benches have various depths which makes them
appear to be carved out from the material.
In the middle of the ceiling a vast field of backlit
convex mirrors visually multiply everything that
happens on the dance floor.