concrete develops concepts.
we develop them in architecture, interior design, urban development and brand development.
concrete unites people.
we work with a team of 46 multidisciplinary creatives as architects, interior designers and visual marketeers to help businesses and institutions.
concrete loves provoking, confusing, philosophizing, scale models, haute cuisine, burgers, and (most of all) shattering dogmas.
concrete provides solutions.
no grand theories or abstract ideas. just things that work.
concrete likes to let the work do the talking.
concept story: there is more to London than the
obvious tourist attractions. In the hotel concrete aims
to show the real London and what true Londoners are
about. concrete follows the transition from a classic
businessman in the morning to a dancing star in the
bar at night, and everything conceivable in between.
W London Leicester Square reinvents five-star luxury.
w lounge: A broad passage stretches out from the
welcome area to the other side of the hotel. A grand
white Union Jack cabinet separates the first section,
allowing guests to pick up a book or take a seat
in the archipelago of W Lounge. At first sight,
the seats and lights of W Lounge appear as a
single landmass, but once closer they reveal a
set of different hideaways. Each island has its
own design and a mobile-like light object that
follows the shape of the seating.