concrete develops concepts.
we develop them in architecture, interior design, urban development and brand development.
concrete unites people.
we work with a team of 46 multidisciplinary creatives as architects, interior designers and visual marketeers to help businesses and institutions.
concrete loves provoking, confusing, philosophizing, scale models, haute cuisine, burgers, and (most of all) shattering dogmas.
concrete provides solutions.
no grand theories or abstract ideas. just things that work.
concrete likes to let the work do the talking.
concept story: there is more to London than the
obvious tourist attractions. In the hotel concrete aims
to show the real London and what true Londoners are
about. W London Leicester Square reinvents five-star
luxury: the standard hotel room layout has been
rearranged to create the ultimate dressing room.
These rooms are not just for a good night sleep...
spa suite: The various room types each have their
own layout, but are all built around the unifying
concept: creating the ultimate dressing room around
the monumental vanity desk. W suites have a
separate lobby, finished with wallpaper on one side
and an artificial leather padded cushion wall on the
other. The wardrobe inside the suite is a bigger
version of the one in a standard room and has an
additional built-in TV allowing guests to enjoy their
favourite shows while taking a shower or bath.
Various artworks add to the luxurious feel of the W
suites. The larger the rooms or suites, the closer they
come to the one-and-only E-wow suite.