concrete develops concepts.
we develop them in architecture, interior design, urban development and brand development.
concrete unites people.
we work with a team of 46 multidisciplinary creatives as architects, interior designers and visual marketeers to help businesses and institutions.
concrete loves provoking, confusing, philosophizing, scale models, haute cuisine, burgers, and (most of all) shattering dogmas.
concrete provides solutions.
no grand theories or abstract ideas. just things that work.
concrete likes to let the work do the talking.
The starting point of developing a new Bijenkorf
restaurant was that the restaurant had to be part
of ʻde Bijenkorfʼ and its philosophy: ʻThe restaurant
as a kitchenʼ of de Bijenkorf. The basic concept is
an open kitchen consisting of different world cuisines.
As a restaurant in a department store, the main focus
lies on the ʻgoodsʼ - the cooking materials and foods,
in which it is important to show guests the various
ingredients and bases for each dish. concrete
developed a cupboard in which all products can be
displayed. It also serves as an architectural element
that creates different zones within the restaurant and
various seating areas, provides storage space for the
daily ingredients and serves as the back of a bar.
The kitchen, the heart of the restaurant, has been
placed in the middle of the space and can be
reached from two sides. This central position
automatically creates two zones, in which the two
seating areas blend into the kitchen.