concrete develops concepts.
we develop them in architecture, interior design, urban development and brand development.
concrete unites people.
we work with a team of 46 multidisciplinary creatives as architects, interior designers and visual marketeers to help businesses and institutions.
concrete loves provoking, confusing, philosophizing, scale models, haute cuisine, burgers, and (most of all) shattering dogmas.
concrete provides solutions.
no grand theories or abstract ideas. just things that work.
concrete likes to let the work do the talking.
The broad and diverse Mercedes-Benz target group
inspired the design of the museum’s 180-person
restaurant, composed of seven circles with distinct
identities to allow guests to choose the décor that
matches their personality. The Mercedes-Benz identity
is manifest in every detail, including the silverware,
table linen and dinner service. Three of the dishes
were designed by concrete; they have rims divided
in three sections, each of which contains a different
pattern, as a stylised rendition of the three-pointed
Mercedes-Benz logo. Each section also represents
one of the generations in the Mercedes-Benz target
group. At the end of the spectacular museum route
is a seemingly modest coffee bar in which the long
bench is a playful reference to the back seat of a