concrete

concrete believes that functionality has no style. Our philosophy is no philosophy.

Instead, we reinvent ourselves, adapting according to every project’s needs.

After all, what works in one country or client doesn’t work for another.

Our goal is to create aesthetically pleasing buildings and interiors that work, that function.
Put another way, we create commercially applied functional art (though we’re not artists.)

You can see this attitude throughout our process, from the presentation to the bricks to the guest experience.   

concrete believes that functionality has no style. Our philosophy is no philosophy.

Instead, we reinvent ourselves, adapting according to every project’s needs.

After all, what works in one country or client doesn’t work for another.

Our goal is to create aesthetically pleasing buildings and interiors that work, that function.
Put another way, we create commercially applied functional art (though we’re not artists.)

You can see this attitude throughout our process, from the presentation to the bricks to the guest experience.   

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the world according to concrete

A book about the world of the Amsterdam design
firm concrete. In addition to a detailed overview of
the firm’s most important projects, The World
According to concrete provides insight into the vision,
the working method, the commitment and the sources
of inspiration upon which the various projects are
based.

The thinking behind concrete’s work is
discussed and put in perspective by authors from
diverse disciplines. They highlight various aspects
of concrete’s work, such as designing for
commercial spaces and nightlife venues, the
experience and emotional aspects of commercial
environments, branding and the leading role
interior design is now playing in the development
of plans and the debate within architecture.

Motivations and sources of inspiration are
portrayed by established and up-and-coming
artists and photographers, including Erwin Olaf,
Joachim Baan, Mr Pen, Fritz Kok, Marc Räder,
Damien Hirst, Tom Sachs and Wim Schermer.
In imitation of concrete’s discipline-transcending
outlook, the publication also strives to function as
a medium that transcends disciplines.

On the one hand it is a traditional book, yet at the
same time the book is conceived like a magazine,
in which flashes and fragments and moments of
inspiration are given a place. To achieve this,
concrete challenged two unconventional design
firms - Thonik and ...,staat - to produce this as a
joint effort.

 

This collaboration has resulted in a
unique publication, in which the designers have
designed a book within a book, the same way
concrete designs a space within a space.

concrete is one of the most innovative agencies
of the moment and has acquired worldwide fame
for its startling interior designs for the nightclub/
restaurant Supperclub (Amsterdam, Cruise,
Rome, San Francisco, Bodrum, Istanbul), the
De Lairesse pharmacy (Amsterdam), most
recently the restaurants and shops of the
Mercedes Benz Museum (Stuttgart) and the
bank shops for Hyundai in Seoul, among
others. The result is a stimulating work of
reference, a book that opens eyes, extends
beyond familiar disciplinary boundaries and thus
primarily provides food for thought rather than
answers.